Project Brief: VEGA Americas, Inc. is a company that provides industry leading products for measurement of level, density, weight, and pressure. During my time as a graphic design intern with this company, I held a lead role of improving their print and digital advertisements in regards to brand recognition. In total, I designed over 10 magazine advertisements, as well as flash web advertisements and special edition print advertisements, reaching well over a quarter million people.
Process, Experience, and Learning: Throughout this process, I collaborated with the marketing department, product managers, and business executives to create technically correct and appealing advertisements that well represent VEGA. From compositional sketches to over a hundred digital concepts and variations, I worked to refine their graphic messaging by focusing on visually capturing the story of their brand and emphasizing values that made them stand out as a company. With the successful introduction of new advertising material, I also learned many technical aspects of print design including meeting page specifications, color matching, and more!
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